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Research papers

The medium is part of the message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe,Asia and Australia. Advertising clearly plays a substantial role in the construction and...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling
Company: KANTAR TNS Malaysia
October 15, 2000
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Citation

Branthwaite, Wood and Schilling (2000a, October 15). The medium is part of the message. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-medium-is-part-of-the-message-